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Resting B!#CH Face Billboard
This concept utilizes the phrase “Resting B!#ch Face” in a comedic way. It sends the message that Vitahl’s treatments will remove your wrinkles and therefor your RBF. A dog with wrinkles was used instead of a woman to soften the message.
Body Contouring Ad
I was asked to create an ad for body contouring using the headline “Changing the Shape of Denver”, so I added a curvy shape to the buildings in the Denver skyline.
Injectables Ad
The syringes aid in engaging the viewer with shock value, while bright colors are used to convey the idea of lollipops or popsicles, reinforcing the “acquired taste” tagline, while lending a playful and less intimidating quality to injectables.
Lip Injection Ad
This design with varying colors of lipstick kisses, conveys a flirty, provocative message meant to catch the customer’s attention and lessen the historically serious feelings associated with injectables.
Botox Ad Campaign
This ad campaign was developed to minimize the notion that Botox is a treatment for aging. The catchy tagline, simple message and color choice resonates with a younger clientele while conveying a message of youthfulness to someone that is a bit older. Its playfulness takes the seriousness out of a procedure for preventing aging.
Tattoo Removal Ad Campaign
My client requested a bold look for a laser tattoo removal billboard using the tagline “erase tattoos”. I knew that a colorful tattoo closeup would create a powerful image in large format, so in contrast, I decided to add a playful quality by illustrating a pencil erasing the tattoo.
College Program Information Folder
I chose to utilize the powerful logo as the emphasis of the design by doubling the image and intergrating it into the background. The folder was printing with metallic inks to add prestige to the program.
Criminal Justice Program Ad Campaign
These posters were placed in police stations and used to encourage police officers to continue their education. The concept features an officer’s badge and the gold chief’s badge, and then presents the idea of “your choice”.
Nail Salon Magazine Ad
I decided to arrange the nails, featured in the logo, in a botanical formation, highlighting the salon’s spa like atmosphere, while creating an interesting design that would stand out amongst other magazine ads.
Minx Nail Polish Ad Campaign
Minx is the brand name of a long lasting printed stickers product applied to the nails in a salon. I modified the Posh logo by overlaying several eye-catching Minx nail textures onto the logo’s fingernail graphics. This communicates the product purpose as well as illustrates the product offering at Posh Nails salon.
Nail Salon Magazine Ad
This ad was featured in local Colorado magazines. The concept appeals to Colorado’s active women. The story reveals manicured nails after removing hiking shoes in conjunction with a clever tagline. The natural setting reinforces Posh Nails’ spa like atmosphere.
Album Cover
I developed this artwork as a digital representation of traveling underwater, reinforcing the “deeper” title of the album.
Horse Show Promotional Ad
The mountains not only reflect the location of the show, but also the power and strength that horses posses. The screened floral design is a portrayal of the filigree that is carved into leather saddles which represents the wind in the Rocky Mountains. The design has a masculine feel with feminine elements which encompasses the strong and powerful yet refined and elegant characteristics of a horse show.
Hair Salon Business Cards
Through color, these business cards give each stylist an opportunity to express their individuality while still adhering to the business’ brand. The graphic was designed around the business’ logo and represents rings around a planet. This ring design allowed me to create color palettes to represent different personalities.